You can’t outsource sales.
Learn to sell like the sales lead your company needs next.
This full-day, in-person workshop gives you and your early team the structure, language, and confidence to sell in sync and prepare for what comes next.
Who This Is For
Whether you're just closing your first deals or trying to get everyone on the same sales page — this workshop is built for you.
- Technical founders closing first 5–20 deals
- Product-led teams with no sales background
- Early teams needing shared sales language
- Startups prepping for Series A
- Anyone who says: “I’m not a real salesperson”
Common Frustrations
“We get great feedback… then silence.”
“We’re running pilots that don’t convert.”
“I feel awkward asking for money.”
“We don’t know what to say on calls.”
“We win a deal, but can’t repeat it.”
“No one on the team ‘owns’ sales.”
These aren’t founder flaws — just missing structure. We fix that.
What You'll Walk Away With
Practical skills you can apply immediately to your sales process.
Run better discovery calls that uncover real buying signals
Qualify deals fast (and know when to walk away)
Sell as a team: founder + rep collaboration, not chaos
Handle common objections without freezing
Close with clarity — and set strong next steps
Review deals together and improve every week
Choose Your Track
The workshop splits into two specialized tracks in the afternoon based on your sales cycle.
- Short cycles (days to weeks)
- Simple decision-makers (1–2 people)
- Low-ACV, fast demo to close
You choose your track — or combine elements if needed.
Workshop Agenda
Morning Session
9:30 – 12:30- Sales mindset for founders
- Discovery framework deep-dive
- Roleplay session #1
Afternoon Session
13:30 – 17:30- Objection handling techniques
- Track split (Transactional vs. Complex)
- Roleplay session #2
- Group feedback & action planning
Logistics & Pricing
Location
Belgium & nearby
Duration
Full-day (9:30–17:30)
Group Size
3–6 people
Language
EN / NL / FR
Price
€850 / participant (excl. VAT)
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Our fractional revenue leadership and strategic GTM support is designed to provide exactly that.
Frequently Asked Questions
What's the difference between the two tracks?
The transactional track focuses on short cycles, fast demo-to-close deals, and solo decision-makers. The complex track prepares you for longer sales cycles, multiple stakeholders, and more strategic selling.
Can I bring someone from my team?
Absolutely. We recommend sending 2–3 people from your team so you can align your approach and practice selling together.
What if I already have sales experience?
This workshop reinforces your foundation with startup-specific techniques and frameworks. You’ll refine your current approach and learn to coach others on your team.
Do I get materials after the workshop?
Yes. You’ll get a PDF summary of the frameworks covered, plus a set of action items to reinforce your learning back at work.
Is this workshop available remotely?
No. This is an in-person, hands-on session. The learning and roleplay exercises are designed for a high-trust, real-time environment.
What if I need to cancel?
We understand plans change. You can cancel up to 7 days before the event for a full refund, or transfer your seat to a future date or teammate.
How do I know if this is right for my stage?
If you’re doing founder-led sales or hiring your first reps, this workshop will give you the clarity and structure to move forward with confidence.
Ready to stop winging it? Let’s build your sales confidence.
Book a Discovery CallNot sure which track fits? We’ll walk you through the sample agenda and help you decide.