Set the Right GTM Foundation from Day One
See where your leads are coming from, and where to focus next.
You have a handful of somewhat engaged and happy initial customers but things still feel early and messy. You need to focus on increasing satisfaction.
What You’re Up Against at Seed Stage
What You Need to Get Right
Make your early wins teachable
Turn founder-led sales into a basic, repeatable motion.
Clarify who you're really selling to
Start validating your ICP and buying triggers.
Test your messaging with structure
Capture what works and what doesn’t to avoid constant reinvention.
Avoid GTM debt
Build scalable foundations now, so you’re not cleaning up later.
The Revenue Architecture System
A strategic and operational framework tailored to early-stage teams. Designed to bring clarity without overbuilding, this system helps you codify what’s working and lay the groundwork for future growth—powered by our RevOps platform, Vasco.
Diagnose Your Revenue Engine
Spot what’s working in founder-led sales and where leads fall off. Use simple funnel analytics to focus your next experiments.
Build a Unified, Data-Backed Model
Start defining key deal stages and build early dashboards to track engagement, pipeline, and basic funnel health.
Map Out Your Revenue Architecture
Sketch your core motion: PLG, inbound, or outbound. Then clarify basic handoffs and responsibilities.
Focus on Leading Indicators
Identify early signals of repeatability, like top-of-funnel engagement and qualified meeting rates.
Benchmark and Track Progress
Set simple internal targets, monitor changes over time, and use monthly reviews to guide what to test next.
Inside the System at Seed Stage
Diagnose your revenue engine
Build a unified data-backed model
Map out your revenue architecture
Focus on leading indicators
Benchmark and track progress
Get the Revenue Architecture System tailored to your current stage of growth.
Explore Other Trainings in This Stage
Sales Workshop Seed
Learn how to run early founder-led sales conversations and turn your wins into repeatable messaging, objections handling, and a teachable pitch.
Fractional Leadership
For startups needing tailored guidance to architect a GTM model that matches their unique product and traction pattern — beyond plug-and-play templates.