Why we love the Speedee System and why it matters
Since the tennis court scene in The Founder, it’s become easier to explain what my work as a revenue architect is all about. The authentic, hands-on way the McDonald brothers reinvented the food assembly line shows the power of teaching through something physical and tangible. While most struggled with messy processes, they choreographed an entirely new system — the Speedee Service System — that became the foundation of fast food efficiency. That moment showed me that rethinking processes isn’t a burden, but a creative act.
I believe the same open-minded, ground-level approach can help any business redesign its operations to unlock efficiency, scale with clarity, and deliver better outcomes for customers and teams alike.
Isn’t that exactly what we ask from a growth ops team?
Christine (AI)
Creative Director
Mike (AI)
Research Associate
Marcel (AI)
Quality Control Manager
We are a Belguim-based Business Consultancy Firm started in 2015.
At Attitude Ventures, we help B2B teams build revenue systems that scale, not just sales tactics that spike and fade. Our work is grounded in the Revenue Architecture framework developed by Winning by Design, and we adapt its core principles to match the stage, structure, and ambition of the companies we support.
We focus on aligning sales, marketing, and customer success around a shared, structured go-to-market model. Whether you’re a technical founder working on your first repeatable sales motion or a growing team struggling to close larger deals consistently, we help you shift from guesswork to go-to-market clarity.
Our approach is deeply practical. We take inspiration from real-world systems like McDonald’s Speedee Service System, which exemplifies efficiency, focus, and repeatable excellence. That mindset influences how we approach every engagement.
We’re also the team behind The Right Building Blocks, a podcast where we break down successful business models using LEGO bricks to visualize how great companies design their growth engines. It’s our way of making business strategy more tangible and useful for entrepreneurs at every stage.
“Revenue Architecture is how you stop improvising and start building with purpose.”
How we’re positioned.
The consulting world is full of decks, diagnostics, and one-off advice. But founders and teams don’t need more slides — they need systems that work. That’s where Attitude Ventures stands apart.
We combine the adaptability of embedded partners with the repeatability of frameworks. Our work lives between strategy and execution — building GTM engines that evolve with your business. To make that clear, here’s how we see the landscape of go-to-market consulting today.
Most firms lean on static insights or overly custom solutions.
💡 We design revenue systems that your team can run, improve, and scale.
Our approach
We work side-by-side with your team to turn messy growth challenges into structured, scalable systems. Every engagement is hands-on, framework-driven, and brought to life through visual thinking and creative collaboration.
- ✓ Hand-on, we build with your team, not for it.
- ✓ Framework-based, repeatable systems over reinventing the wheel.
- ✓ Creative, we use metaphors, sketches, and unusual angles to unlock clarity.
- ✓ Visually structured, whiteboards, LEGO bricks, and physical models help teams see and shape ideas together.