From strategy to execution, we help organizations unlock growth and efficiency through clarity and action.
Hands-on Workshops
Upskill your sales team
Ideal for technical founders with early sales teams. You’ve built a strong product, but sales cycles feel different from deal to deal. We offer two hands-on sales trainings tailored to your stage and deal type. Transactional Sales helps founders and early sales teams learn the questions, methods, and steps to confidently close smaller deals. Complex Sales focuses on the techniques and frameworks needed to manage bigger, multi-stakeholder opportunities and drive them to closure.
On site class room sales trainings.
Train your revenue team members to close deals faster and with more ease.
Deal type: Transactional deals
Deal sizes from 100€ to 1000€ / month
- Learn selling to enterprise customers
- Sales training from prospecting to closing
Example training: Sell me a Dyson vacuum cleaner
Because if you can learn to create urgency and value around something nobody wakes up wanting, you'll know to position your SaaS so it sells.
“This training isn’t about pushing products. It’s about creating a repeatable sales motion your team can trust. Once you can sell on value, closing SaaS deals becomes a disciplined, repeatable process.”
Deal type: Complex sales
Deal sizes above 1000€/month
- From prospecting to closing
- Get ready to discuss your own deal that will make or break your sales target
Bring your biggest deal. Together, we’ll turn it into your best close yet.
Stop losing big deals to missed signals or weak champions. Bring a live opportunity and learn the frameworks to manage multi-stakeholder sales, keep momentum alive, and close with confidence.
“This isn’t theory. It’s about building structure and discipline into your most important deals, so your team can scale without relying on luck or hero selling.”
Design & automate your growth engine
Our 5-part offering
Whether you’re an early-stage company finding product-market fit, a scaling company building repeatable growth, or an established business optimizing efficiency, we adapt to your stage. Together with your team, we define targets and KPIs, then bring them to life through a revenue architecture framework powered by automation.
The challenge we solve
Growing companies often get stuck between strategy that lives in slide decks and operations that get lost in day-to-day firefighting. We solve that by combining both: a strategic blueprint co-created with your team, and the automation to make sure it runs every single day.
What do you get? The 5-part offering.
1. Diagnose your Revenue Engine
- Strategic Deliverable: Alignment assessment across Marketing, Sales, and CS. Identification of bottlenecks and structural drop-offs.
- Operational Deliverable: Pipeline Analytics and Funnel Health dashboards for continuous monitoring of funnel performance.
2. Build a Unified, Data-Backed Model
- Strategic Deliverable: Definitions for sourced, qualified, closed, and renewed deals, normalized to your model.
- Operational Deliverable: Data Normalization and Reporting Engine for clean, consistent metrics and automated dashboards.
3. Map Out Your Revenue Architecture
- Strategic Deliverable: A customized Revenue Architecture Map outlining inbound, outbound, PLG, and channel motions with clear roles and KPIs.
- Operational Deliverable: Workflow Automation and Role-Based Dashboards to implement and track each motion day-to-day.
4. Focus on Leading Indicators
- Strategic Deliverable: Identification of metrics that truly drive outcomes, plus a cause-and-effect chain from activity → pipeline → revenue.
- Operational Deliverable: Leading Indicator Tracking, Alerts & Notifications, and Forecast Models to monitor and predict performance in real time.
5. Benchmark and Track Progress
- Strategic Deliverable: External benchmarks adapted to your stage, and internal targets to guide growth priorities.
- Operational Deliverable: Benchmarking Dashboards, Trend Analysis, and QBR dashboards for automated comparisons and leadership-ready insights.
Smaller Team – €6.000
You have a handful of somewhat engaged and happy initial customers but things still feel early and messy. You need to focus on increasing satisfaction.
Medium Team – €12.600
You have more engaged, higher paying customers and less churn. You feel that you need to work on driving demand.
Bigger Team – €17.500
Momentum is picking up and you’re finally feeling the “pull” of demand. It’s time to focus on increasing efficiency.
Embedded Revenue Architect
For companies facing urgent or complex growth challenges that can’t be solved in a single workshop or program. When you need a partner embedded 2–3 days per week, I work shoulder-to-shoulder with your team to diagnose, design, and implement solutions across the revenue engine, handling what’s most pressing as it arises.
Why this matters
Growth challenges look different at every stage: early teams struggle to fill the pipeline, scaling teams get stuck on conversion, and bigger teams battle retention. But these are all symptoms of a revenue engine that needs to be redesigned and realigned, so your entire GTM system works together, not in silos.
Where can we help
Embedded 2–3 days per week, I work with your revenue teams to tackle your most urgent growth issues, without needing to rebuild everything from scratch. Depending on your current challenge, we focus on:
Scenario 1 – Acquisition Challenges
We redesign your acquisition motions so your funnel fills with winnable deals.
Scenario 2 – Conversion Challenges
We align your sales methodology with buyer psychology and automate supporting workflows.
Scenario 3 – Retention Challenges
We build retention playbooks and embed them into CS and product to grow NRR past 100%.
The Outcome
- Predictable pipeline you can trust
- Conversion strategy that scales with fewer reps
- Retention system that grows NRR beyond 100%
- A system-level reset of your GTM without rebuilding everything from scratch
Pricing
3-month embedded engagement: async audits, weekly live sessions, and a Revenue Architect playbook tailored to your stage.
Starting from €20.400 (excl. VAT)