Series B
Series B

Your GTM engine got you here. Now it needs to become efficient.

Build the systems that drive repeatable growth.

Unifying GTM roles and accountability
Improving conversion across the funnel
Forecasting with accuracy and confidence
€17.500
20 days

Momentum is picking up and you’re finally feeling the “pull” of demand. It’s time to focus on increasing efficiency.

Book a Discovery Call

What You’re Up Against at Series B

Marketing, sales, and CS are growing, but not in sync.
Leads don’t convert as easily, but win/loss data is anecdotal.
Sales managers lack coaching time or structure.
Pipeline reviews are inconsistent or siloed.
You’re unsure what’s really driving conversion.

What You Need to Get Right at Series B

  • Clarify roles and accountability across GTM

    Avoid gaps and overlaps in your growing org chart.

  • Drive better conversion at every funnel stage

    Use consistent qualification, handoffs, and deal reviews to improve conversion.

  • Coach your managers and teams to win more

    Install the rhythms and scorecards for structured coaching.

  • Forecast with accuracy and confidence

    Move from spreadsheets to systems thinking, so your board actually trusts your number.

The Revenue Architecture System for Series B

A strategic and operational system designed for Series B teams. It helps you scale what’s working—across sales, marketing, and CS—by adding structure, accountability, and visibility across your GTM engine.

Diagnose Your Revenue Engine

Pinpoint where performance breaks down across your growing GTM org. Uncover friction with funnel health dashboards and cross-team alignment checks.

Build a Unified, Data-Backed Model

Normalize definitions of sourced, qualified, and closed deals across teams. Ensure metrics are automated, trusted, and visible.

Map Out Your Revenue Architecture

Visualize and operationalize your GTM motions, including inbound, outbound, channel, and expansion. Assign ownership and build dashboards to track each one.

Focus on Leading Indicators

Identify the activity and pipeline metrics that drive results. Monitor progress in real time with alerts, forecasts, and early warning signals.

Benchmark and Track Progress

Use internal goals and external benchmarks to guide performance. Track trends and GTM execution via dashboards designed for leadership reviews.

Inside the System at Series B

Diagnose your revenue engine

Diagnose your revenue engine

Build a unified, data-backed model

Build a unified, data-backed model

GTM scenario based testing

GTM scenario based testing

Focus on leading indicators

Focus on leading indicators

Benchmark and track progress

Benchmark and track progress

Get the Revenue Architecture System built for your next stage of growth.

Frequently Asked Questions

How is this different from our Series A approach?
At Series A, it’s about proving things work. At Series B, you need to make them work repeatably across people, regions, and motions. This system brings structure and discipline to your GTM execution.
What’s the ideal team size for this?
Typically, 10–30 people in GTM, including managers and cross-functional leads. The system is designed for growing orgs where clarity, coordination, and coaching matter most.
What happens after the program?
You walk away with a detailed GTM system map, aligned scorecards, and custom dashboards. We also offer follow-on coaching and enablement support if needed.